Currently Lead Product Designer at Detected, my goal is to translate business and user needs into an innovative and industry leading product.

About me

I'm a senior product designer with the experience and abilities to oversee and lead product design from concept to delivery. I'm well-versed in various product requirements having spent the majority of my career leading on both B2B and B2C products.

I thrive within the startup environment as I can assess and balance the need for quick delivery while also building design systems and component libraries that provide strong foundations for future product growth. I value team collaboration and I've conducted workshops and user discussion groups with senior product stakeholders, company owners, and large corporate clients to establish user personas and project objectives.


Work Samples

Detected

Detected is reinventing the Know Your Business (KYB) onboarding process for businesses and their customers. As Lead Designer, I am responsible for delivering a world class, industry leading product that delivers an excellent user experience for both B2B and B2C users.

Potential

Designed during my time at Magnetic Rock, I was the lead product designer on Potential - a responsive web app that served two user personas; candidates who complete cybersecurity based assessments to learn their potential within cybersecurity and academy administrators who view individual and group insights in order to place candidates within the cybersecurity industry.

Potential design system

The design system for Potential included a component library, which used the Atomic Design methodology, a styles library and a visualisation library. The design system was something I built from the ground up and each component within the library met WCAG level AA. The library was developed with Storybook through close collaboration between myself and our senior front-end developer using Chromatic and Slack integrations.

RightIndem

RightIndem are an award-winning, insurtech startup. My role was to design an industry leading, white-label, multi-lingual, responsive web app that empowers claimants to make insurance claims easily and efficiently, signifanctly reducing fraud and claim resolution times for large, market-leading insurer carriers.

Lifepockets

Lifepockets is an iOS app that I designed during the 2020 UK Lockdown with the aim to help people improve their mental and physical health. Lifepockets is a holistic app that helps improve health and wellbeing by the completion of various exercises that focus on heart, mind and physical health. Working with an external developer, the app was built to 80% MVP, however, due to the exciting news that me and my wife were expecting our first child, I paused the development of the app. I'm very proud of this work as it showcased my ability to create a brand, website, product design alongside social media marketing.


Most recent experience

Lead Product Designer at Detected July 2023 - present

My role at Detected is to shape the future of our product and our design identity by owning and delivering world-class products and experiences that are best-in-class.


Elsewhere

I'm a writer on Medium, often publishing in Bootcamp.