Computers, hand-held devices and computer software have never really been an emotional purchase until recently.
Apple have re-advertised the majority of their products and sells them by targeting human emotion. A good example of this is the current FaceTime advertisement.
The FaceTime ads specifically target your emotion and consequently sells you the idea. By offering you the opportunity of not missing your son’s first steps and the opportunity of not missing your daughter’s graduation, you immediately see the benefit to the iPhone4 and FaceTime. However, realistically, who does miss these moments?
Software must now follow suit. There are hundreds of Project Management Applications available, all of which offer the same functionality. So how do we decide which to use? Price may play an important role, however most apps are either free or will cost you no more than $20 for a basic package.
Now is the time for emotional software to shine. If you have the option between App A and App B, both offer the same functionality for the same price; however App A will offer to “manage your projects better” while App B is “your roadmap for success” you are likely to choose App A.
App A appeals to your emotion. It informs you that it will take care of the work and it will do a very good job doing so. App B simply uses a slogan to sell itself. App A, not surprisingly is Basecamp.
Here at FACE we produce clinical based software that helps practitioners, clinicians and nurses in their everyday lives. Our software does actually make a difference to these people. However, we have never successfully informed the user that our product will help them.
Now is the time for our software, along with many others to appeal to the user’s emotion and inform them that using our product will offer them genuine help in their everyday tasks.